Celebrity Branding – The Use Of Popularity Of A Star

One of the spots most viewed today called the Celebrity brand advertising. We see the popular and talented artists supporting various products in TV shows, programs, special events and advertising. Designer clothes, perfumes, makeup, clothes, etc. doing well in the market. All these elements are named after signing of movie stars, models, actors and actresses like Jennifer Lopez, and others.

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Customers have the flexibility to adapt to products that are available on the market, especially if it is new. Moreover, they find that the products are represented and supported by celebrities who become anxious and excited to buy, either for personal use or as gifts. Thanks to new studies and research specialists brands, attributed the high level, which may represent a specific product based on different aspects such as personality, profession, physical characteristics, or even its ability to provide effective consumer with the true essence of Product charity or project. Miss India crowned Miss World Aishwarya Rai has beautiful eyes and expressive, and has campaigned for a fact that large eyes. Voice in the method of advertising taps celebrities with the different voices that captivate and attract more customers. Advertising is always full of creative ideas and strategies that really work.

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From that moment, nearly 20% of advertisers use celebrity authorized promotional method. When a celebrity to sign a contract with advertisers, many products and brands will certainly stimulate the market. Product endorsers are experts to project the image of the product and the company to buy viewers. Different products with only an endorser is popular can even switch from one personality to another just to be able to link the importance and function of a specific product to interested consumers. Many have actually done as David Beckham endorsing Gillette and Passion.

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Another method of advertising fame is through the use of celebrities logos or graphic images that can be a fairly familiar figure such as actors, models and more. Even simple initials as a logo of JLO Jennifer Lopez fashion brand. The JLO brand of products provides a variety of products related to Jennifer Lopez seems brand and well respected because of the fame of Jennifer. Their popularity and their talent is enough to attract a large crowd of consumers, even in their absence. Any product that will be represented by the superstars of logos, symbols and drawings will somehow make advertising purposes.

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Big names in the business sector in fact created a budget for a method of branding celebrities to advertise products and services. Nothing can replace the trucks that customers should be magnetized by the superstar. The popular personality, and can create a credible business tycoons from a single product. A successful advertising agency, which has created a unique advertising company that focuses on the approval of the Davie Brown Entertainment person. They are well shielded for celebrities to represent their products and designed ads that are related to their choice of co-sponsors. Their strategy is a rigid test that they are selective and careful when it comes to customer satisfaction. The customer satisfaction for business success.

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